A Network Model of Negative Campaigning
- Author(s)
- Hyunjin Song, Dominic Nyhuis, Hajo Boomgaarden
- Abstract
Scholarly attention to the nature and extent of negative campaigning in nonmajoritarian multiparty systems is steadily growing. While prior studies have made commendable progress in outlining the conditions and consequences of negative campaigning, they have typically disregarded the complex interdependencies of multiactor communication environments. The present study focuses on network-structural determinants of negative campaigning. It does so by relying on unique data from the 2013 Austrian federal election and using exponential random graph models to investigate patterns of mediated negative campaigning. We find that—above and beyond common determinants of negative campaigning—indicators of network structure are important predictors of campaign communication. This suggests that network models are crucial for accurately representing campaign communication patterns in multiparty systems.
- Organisation(s)
- Department of Communication
- External organisation(s)
- Johann Wolfgang Goethe-Universität Frankfurt am Main
- Journal
- Communication Research (CR)
- Volume
- 46
- Pages
- 273-294
- No. of pages
- 22
- ISSN
- 0093-6502
- DOI
- https://doi.org/10.1177/0093650217712596
- Publication date
- 06-2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508007 Communication science
- Keywords
- ASJC Scopus subject areas
- Communication, Language and Linguistics, Linguistics and Language
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/a-network-model-of-negative-campaigning(96e6e9bc-9006-4b70-a739-ef6feef28ab3).html