Far-right social media communication in the light of technology affordances: a systematic literature review

Author(s)
Azade Esther Kakavand
Abstract

Most analyses of far-right communication on social media focus on one specificplatform,whilefindings are generalized. In this study, I argue that the far right’s use of social media depends on technology affordances the linkage between platform design and usage – and, thus, might not always be generalizable. After discussing six affordances – persistence, scalability, replicability, connectivity, searchability, and identifiability – I apply them to studies about the far right on Facebook, Twitter, Instagram, YouTube, and Telegram in a systematic literature review. I conclude that most research focuses on aspects linked to connectivity, scalability, and replicability, while persistence, searchability, and identifiability are barely researched so far. I further discuss shortcomings and possibilities for future research to consider aspect of technology affordances.

Organisation(s)
Department of Communication
Journal
Annals of the International Communication Association
Volume
48
Pages
37-56
No. of pages
20
ISSN
2380-8985
DOI
https://doi.org/10.1080/23808985.2023.2280824
Publication date
11-2023
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science, 508020 Political communication
Keywords
ASJC Scopus subject areas
Communication
Portal url
https://ucrisportal.univie.ac.at/en/publications/farright-social-media-communication-in-the-light-of-technology-affordances-a-systematic-literature-review(483fb55a-787d-48ae-aa68-917d9b5ea3cb).html