Mainstreaming and transnationalization of anti-gender ideas through social media: the case of CitizenGO
- Author(s)
- Nicola Righetti, Aytalina Kulichkina, Bruna Almeida Paroni, Zsofia Fanni Cseri, Sofia Iriarte Aguirre, Kateryna Maikovska
- Abstract
Social media platforms can be effective tools for mainstreaming and transnationalization of radical positions. Anti-gender ideas have particularly gained traction transnationally in recent years. Despite extensive research on the anti-gender movement, the specific role of social media remains underexplored. How do anti-gender organizations use social media to strategically mainstream and transnationalize their agenda? This study addresses this overarching question by focusing on CitizenGO, a digital advocacy organization that holds a key position within the anti-gender transnational advocacy network. We examine its multilingual social media network and activities over a decade (2013–2022) using computational and digital methods. The findings indicate that CitizenGO uses a sophisticated network of social media accounts to coordinate and amplify anti-gender messages across different languages and regions. The study suggests that CitizenGO’s strategic use of social media is aimed at mainstreaming and globalizing anti-gender agendas, contributing new insights into the mechanisms of digital advocacy and the transnational expansion of anti-gender networks.
- Organisation(s)
- Department of Communication
- External organisation(s)
- Università degli Studi di Urbino "Carlo Bo", University of Vienna
- Journal
- Information, Communication & Society
- ISSN
- 1369-118X
- DOI
- https://doi.org/10.1080/1369118X.2025.2470229
- Publication date
- 02-2025
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508020 Political communication, 508007 Communication science
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/19686afa-2626-4563-b86a-08d6b0116c07