A Network Model of Negative Campaigning

Author(s)
Hyunjin Song, Dominic Nyhuis, Hajo Boomgaarden
Abstract

Scholarly attention to the nature and extent of negative campaigning in nonmajoritarian multiparty systems is steadily growing. While prior studies have made commendable progress in outlining the conditions and consequences of negative campaigning, they have typically disregarded the complex interdependencies of multiactor communication environments. The present study focuses on network-structural determinants of negative campaigning. It does so by relying on unique data from the 2013 Austrian federal election and using exponential random graph models to investigate patterns of mediated negative campaigning. We find that—above and beyond common determinants of negative campaigning—indicators of network structure are important predictors of campaign communication. This suggests that network models are crucial for accurately representing campaign communication patterns in multiparty systems.

Organisation(s)
Department of Communication
External organisation(s)
Johann Wolfgang Goethe-Universität Frankfurt am Main
Journal
Communication Research (CR)
Volume
46
Pages
273-294
ISSN
0093-6502
DOI
https://doi.org/10.1177/0093650217712596
Publication date
06-2017
Peer reviewed
Yes
Austrian Fields of Science 2012
Communication science
Portal url
https://ucris.univie.ac.at/portal/en/publications/a-network-model-of-negative-campaigning(96e6e9bc-9006-4b70-a739-ef6feef28ab3).html