Learning from science news via interactive and animated data visualizations: An investigation combining eye tracking, online survey, and cued retrospective reporting.

Author(s)
Esther Greußing, Kessler Sabrina Heike, Hajo Boomgaarden
Abstract

Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study (N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the interactive-animated visualization, which translates into higher learning outcomes. However, the dynamic process of news reception requires a nuanced understanding of how users attend to visual and textual parts of a message to make informed statements about their effectiveness.

Organisation(s)
Department of Communication
External organisation(s)
Universität Zürich (UZH)
Journal
Science Communication
Volume
42
Pages
803-828
ISSN
1075-5470
DOI
https://doi.org/10.1177/1075547020962100
Publication date
10-2020
Peer reviewed
Yes
Austrian Fields of Science 2012
509017 Social studies of science, 508008 Media analysis, 508009 Media research
Portal url
https://ucris.univie.ac.at/portal/en/publications/learning-from-science-news-via-interactive-and-animated-data-visualizations-an-investigation-combining-eye-tracking-online-survey-and-cued-retrospective-reporting(7f921856-db83-4ac7-8257-85230e33e60d).html