Learning from science news via interactive and animated data visualizations: An investigation combining eye tracking, online survey, and cued retrospective reporting.
- Author(s)
- Esther Greußing, Kessler Sabrina Heike, Hajo Boomgaarden
- Abstract
Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study (N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the interactive-animated visualization, which translates into higher learning outcomes. However, the dynamic process of news reception requires a nuanced understanding of how users attend to visual and textual parts of a message to make informed statements about their effectiveness.
- Organisation(s)
- Department of Communication
- External organisation(s)
- Universität Zürich (UZH)
- Journal
- Science Communication
- Volume
- 42
- Pages
- 803-828
- No. of pages
- 26
- ISSN
- 1075-5470
- DOI
- https://doi.org/10.1177/1075547020962100
- Publication date
- 10-2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508009 Media research, 508008 Media analysis, 509017 Social studies of science
- Keywords
- ASJC Scopus subject areas
- Sociology and Political Science
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/learning-from-science-news-via-interactive-and-animated-data-visualizations-an-investigation-combining-eye-tracking-online-survey-and-cued-retrospective-reporting(7f921856-db83-4ac7-8257-85230e33e60d).html