In their study titled "Mainstreaming and transnationalization of anti-gender ideas through social media: the case of CitizenGO," Nicola Righetti, Aytalina Kulichkina, Bruna Paroni, Zsófia Cseri, Sofia Iriarte, and Kateryna Maikovska present the first systematic analysis of the digital communication of the ultraconservative platform CitizenGO.

Social media platforms can be effective tools for mainstreaming and transnationalization of radical positions. Anti-gender ideas have particularly gained traction transnationally in recent years. Despite extensive research on the anti-gender movement, the specific role of social media remains underexplored. How do anti-gender organizations use social media to strategically mainstream and transnationalize their agenda? This study addresses this overarching question by focusing on CitizenGO, a digital advocacy organization that holds a key position within the anti-gender transnational advocacy network.

The authors examine its multilingual social media network and activities over a decade (2013-2022) using computational and digital methods. The findings indicate that CitizenGO uses a sophisticated network of social media accounts to coordinate and amplify anti-gender messages across different languages and regions. The study suggests that CitizenGO's strategic use of social media is aimed at mainstreaming and globalizing anti-gender agendas, contributing new insights into the mechanisms of digital advocacy and the transnational expansion of anti-gender networks.

Find the full paper here: doi.org/10.1080/1369118X.2025.2470229

Cite the article: Righetti, N., Kulichkina, A., Almeida Paroni, B., Cseri, Z. F., Aguirre, S. I., & Maikovska, K. (2025). Mainstreaming and transnationalization of anti-gender ideas through social media: the case of CitizenGO. Information, Communication & Society, 1–24. doi.org/10.1080/1369118X.2025.2470229