Jakob-Moritz Eberl, Petro Tolochko, Pablo Jost, Tobias Heidenreich, and Hajo G. Boomgaarden published their new paper "What’s in a post? How sentiment and issue salience affect users’ emotional reactions on Facebook" in the Journal of Information Technology and Politics. Congratulations!

The paper investigates the effects of sentiment and issue salience on emotionally labeled responses to posts from political actors on Facebook (i.e., Reactions). The authors use an automated content analysis of Facebook posts and voter survey data in a multilevel negative binomial regression approach. Findings show that the sentiment of a post relates to the number of “Love” and “Angry” Reactions. Furthermore, if a post addresses an issue that constituents perceive as salient, this positively influences the number of “Angry” Reactions only. They also find that the effect of sentiment on “Angry” Reactions is highest when issue salience is low.

Jakob-Moritz Eberl, Petro Tolochko, Pablo Jost, Tobias Heidenreich and Hajo G. Boomgaarden (2020) What’s in a post? How sentiment and issue salience affect users’ emotional reactions on Facebook. Journal of Information Technology and Politics.

Find the full paper here: https://www.tandfonline.com/doi/full/10.1080/19331681.2019.1710318