Blurred shots: Investigating the information crisis around vaccination in Italy

Author(s)
Alessandro Lovari, Valentina Martino, Nicola Righetti
Abstract

This article aims at exploring a case of information crisis in Italy through the lens of vaccination-related topics. Such a controversial issue, dividing public opinion and political agendas, has received diverse information coverage and public policies over time in the Italian context, whose situation appears quite unique compared with other countries because of a strong media spectacularization and politicization of the topic. In particular, approval of the “Lorenzin Decree,” increasing the number of mandatory vaccinations from 4 to 10, generated a nationwide debate that divided public opinion and political parties, triggering a complex informative crisis and fostering the perception of a social emergency on social media. This resulted in negative stress on lay publics and on the public health system. The study adopted an interdisciplinary framework, including political science, public relations, and health communication studies, as well as a mixed-method approach, combining data mining techniques related to news media coverage and social media engagement, with in-depth interviews to key experts, selected among researchers, journalists, and communication managers. The article investigates reasons for the information crisis and identifies possible solutions and interventions to improve the effectiveness of public health communication and mitigate the social consequences of misinformation around vaccination.

Organisation(s)
External organisation(s)
Università degli Studi di Cagliari, Sapienza University of Rome, Università degli Studi di Urbino "Carlo Bo"
Journal
American Behavioral Scientist
Volume
65
Pages
351-370
No. of pages
20
ISSN
0002-7642
DOI
https://doi.org/10.1177%2F0002764220910245
Publication date
02-2021
Peer reviewed
Yes
Austrian Fields of Science 2012
508020 Political communication, 508007 Communication science
Sustainable Development Goals
SDG 3 - Good Health and Well-being
Portal url
https://ucris.univie.ac.at/portal/en/publications/blurred-shots-investigating-the-information-crisis-around-vaccination-in-italy(ba2d9452-4617-4c4a-a998-d48d1d7f4dd4).html